I’m an award-winning Creative Director / Art Director / Designer with 20+ years of experience.
As the lead designer for American Express’s Corporate Platinum B2B workstream, I created what clients referred to as the “gold standard” for their website and CRM template. It was used to guide other pieces of business within the company to overhaul digital marketing approaches.
At Resolute Digital I led the creative team at one of NYC’s Top 100 Fastest-Growing Private Companies (Inc. 5000, 2014). Oversaw responsive redesign of 30+ Samsung campaign sites.
I was recruited as creative lead to pitch Citi’s Global Rewards business at Publicis. We won the pitch, which led to more wins: our website design was versioned for markets across the globe and we built a team to manage Citi’s Global Rewards CRM campaigns. Clients were unhappy with stock imagery when we were working on Asian Pacific versions of the website so I was sent to Singapore to lead a photoshoot to build an image library the we could use for the website, banners and emails.
While at Publicis I also worked on an award-winning pride campaign for Citi. Originally clients only asked for a print ad and a parade float concept, but they were pleased enough with the results that we sold them on expanding the campaign to social posts and OOH. We won Best in Show for Multicultural Integrated Marketing at the FCS Portfolio Awards and Bronze for Corporate Image Integrated Marketing for that campaign.
AnalogFolk hired me to take on the global redesign of L'Oréal’s Maybelline New York website. We also worked together on CRM campaigns for Maybelline. A couple years later they brought me back to work on some updates for L'Oréal’s Essie website.
Barbarian hired me to lead a geo-targeted campaign to launch Samsung’s Galaxy S21 and Galaxy A52 last summer. We created websites customized with local imagery and messaging to get the attention of consumers in Texas to push them to explore Samsung’s new devices online and at local activations.
You can reach out to me at joe.orsinger@gmail.com or by filling out the form below. You can view my resume here.